Jo ûnderskatte sosjale media

rûnpapepapierRoundpeg hat koartlyn in enkête op sosjale media dien en in fantastysk gearstald Wyt papier op 'e resultaten. Doe't ik de siden trochlêze, foel my ien fan 'e resultaten echt op. Mear as 70% fan 'e ûndersochte bedriuwseigners sei sosjale media genereart 10% of minder fan har totale bedriuw.

In truth, I don't believe these customers know how much of an impact social media had on their business. As I look at direct requests from social media resources, even my social media company has had few leads generated. But that's not the real picture. I know that I have prospects who researched me online prior to calling. Of all the leads that I've had in the last year, there's only been 2 that were direct word of mouth that had not found me online.

Fan dy twa sprieken se my lykwols feitlik, om't de persoan wêr't se my oer fûnen wie ferloofd with me in social media. So… there's actually two ways to ask and answer the question of social media influence:

  1. Hokker persintaazje liedingen krije jo fan sosjale media?
  2. Hokker prosint fan jo liedingen hat jo ûndersocht fia sosjale media of fûn jo fia jo útwreide online sosjale netwurk?

It antwurd op # 1 is leech, sels foar my! It antwurd op # 2 is lykwols 100%. Ferliende, as in buro foar sosjale media, we're an exception. However, I would be willing to bet that most of your leads that are coming in hawwe jo online ûndersocht - ynklusyf yn jo sosjale netwurk. Dat betsjuttet dat sosjale media miskien net al jo bedriuw ride, mar it hat ynfloed op jo bedriuw.

Sosjale media hat ek oare kânsen iepene - ynklusyf iepenbiere sprekkende ferplichtingen en sels skriuwen fan a blogboek. Those speaking engagements have brought leads… and I'm guessing the book will, too. That's all stemming from the efforts I've put into social media.

As jo ​​de kâns krije, freegje jo leads as se jo online hawwe ûndersocht fia sykje, sosjale media, as binnen har bedriuwsnetwurk. My guess is that you'll be surprised at the results!

ien reaksje

  1. 1

    You touched upon a really interesting point. Most small business owners don’t really know where their business comes from. For example. i meet someone at a Rainmaker event. They don’t become a client, but they introduce me to someone, who introduces me to someone who does….By then I have forgotten that the original connection came from Rainmakers.

    Of myn kontraktkliïnten dy't my fertelle dat se saken krije fan 'e giele pagina's, mar nea freegje wêrom't alle kliïnten har fan alle bedriuwen neamd hawwe. Meastentiids komt it om't se oer it bedriuw hiene heard, en gewoan sochten nei har tillefoannûmer.

    Every business owner should make it a habit to ask that question over and over again ,if they want to know which of their marketing activities are really working.

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