Grutte kwaliteitsferkear foar de priis fan in shirt

shoemoney

If you've not happened across Jeremy Shoemoney's blog, it's a great blog to follow. Jeremy also has a great program called Fergees shirt freed.

It may take a few months for Jeremy to get to wearing your shirt, it's a popular program. I'd like to speak a little bit to the impact of participating in a program like this. It's pretty obvious that Jeremy's blog has nothing to do with Navy Veterans; however, the reach of his blog more than makes up for it in Word-of-Mouth marketing.

For the first few months, I was buying Pay-Per-Click Advertising, from Google Adwords, to promote NavyVets.com. In calculating the number of users who registered and the total advertising amount I was spending, I was paying a little over $8 per registered user (aka: a conversion). That can get very expensive, very quickly. Now that the site has some traction, I've slowed down the advertising purchases.

Sosjale netwurken binne geweldig by it marketing fan harsels, mar jo moatte earst wat goede oantallen omheech krije. Mei Lytsere Indiana wie it kantelpunt sawat 1,000 brûkers. Navy Vets is op it stuit op ~ 300 brûkers.

Yn ferliking, in shirt keapje foar Jeremy wie sawat $ 16 en wy krigen 8 nije reservearrings binnen 24 oeren nei syn post.

That's $2 per conversion instead of $8, quite a savings!

Got a site you'd like Jeremy to promote? Stjoer him in shirt!

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