There's always such a giant demand for new content that most of us are simply struggling to keep up with writing compelling content that provides value to our audience. This infografyk fan Marketo oer it behâld fan geweldige ynhâld is stevich advys.
- Reorganisearje - Ik kin brûke repurpose as de term hjirfoar, mar wy brûke faak ûndersyk, ferhalen en grafiken oer in spektrum fan media as wy ynhâld ûntwikkelje. Wy kinne wat ûndersyk dwaan foar in webinar, mar skriuwe ek in byhearrende whitepaper en in represintative infografyske en blogpost om se te befoarderjen. Net elkenien ferteart ynhâld op deselde manier, dus it fertellen fan jo ferhaal en it optimalisearjen oer mediums is heul effektyf.
- Omskriuwe – we have some posts on technologies that have really evolved. Rather than write a new post on the evolution of the product, we now enhance the original posts and update them. There's a HUGE advantage to doing this – by maintaining the integrity of the URL, social sharing stats can be added to and search engine rankings can be not only retained, but even improved if the post is optimized well!
- Weromlûke – this one was tough, but we've done it. We were easily over 5,000 posts on this site but there were easily over 1,000 posts that were irrelevant or totally out of date. Some were events from the past, others were outdated technologies, and still others were products that no longer existed. The fact that you had taken the time to write something to delete it later brings a little tear to my eye… but I'd rather have my content focused on topics that are still relevant.
These strategies have been part of an overall maintenance program we've started which has resulted in our organysk ferkear fertrijefâldigjen jier oer jier, Jo soene tinke kinne oer hoe't jo in ûnderhâldsplan foar jo side kinne ûntwikkelje dy't derfoar soarget dat al jo ynhâld relevant en op 'e tiid is!