Buro's: stopje mei fergrieme mei keppelings

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Buro's en ûntwerpers binne typysk warber om har ta te foegjen powered by to the footer of the sites and applications they build, but I'm surprised at how many don't utilize that opportunity to gain some ranglist fan sykmasjines, As ik de optimisaasje en ranglist fan sykmasjines útlizze oan minsken, jou ik it typysk sa út:

  • On-page Keyword Optimization - mei help fan trefwurden effektyf op jo pagina sil in dúdlik berjocht leverje oan sykmasjines oer de betingsten wêrmei jo jo pagina wolle. Ik moedigje minsken oan om twingende ynhâld foar te skriuwen folk, mar de kâns om trefwurden te brûken nea te negearjen.
  • Off-page Search Engine Optimization - as in keppeling nei jo side wurdt fûn op relevante, krêftige siden mei itselde kaaiwurd, sil jo side yn rang skyrocket. Hoe better de siden en hoe mear keppelings jo hawwe, hoe better jo rang.

That's not all that matters… recency and frequency of changes to the relevant content also matter. However, the two methods above are the minimum you should be incorporating. Since you probably don't have pages all over the web to publish links on, you should take advantage of the forums, social networks, and client sites you have!

As jo ​​kliïnt al in powered by keppeling, d'r binne twa metoaden dy't jo kinne ynsette. As se in útwreide link tastean, is dit ideaal:

powered by DK New Media, in New Media Agency

As jo ​​in bytsje diskreet moatte wêze, brûk dan in titel-tag:

Mei mooglik makke trochDK New Media

If you're allowed to provide a small logo or image with a link, take advantage of the alternative text within your anchor tag and name your image in accordance with the keywords:


De foarbylden hjirboppe binne eins echt. DK New Media stiet no yn de top 5 op Google, Bing en Yahoo! foar nij mediaburo, which gets 1,000 search queries per month. Some of this is because of the on-page optimization we've done, but much of it is the off-site anchor tags we've created.

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