Us geheim foar optimalisaasje fan sykmasjines

Here's a typical example of the ranking stats for competitive keywords for one of our clients:
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Elke regel fertsjintwurdiget in kaaiwurd, en de Y-as is har ranglist lykas registrearre troch Authority Labs. Less than 2 months in, and we're about to get them on page 1. Within 6 months, we'll really have some great rank for them. With over 20 clients, we absolutely know what it requires to get a site ranked well. One of our major clients is now ranking #1 for 3 of the highest competitive terms in their industry, as well as a handful of other terms that they are on page 1 for and improving.

On-site SEO isn't a secret. Here's what we do:

  • Wis wêze analytics is properly installed and that we're getting good statistics on what the baseline is that we're working from. We validate the keywords that are driving traffic are actually relevant to the business we're wanting to do on the site. We also try to incorporate measuring conversions… sometimes the traffic you're getting isn't necessarily driving money to your business. It's important to differentiate the two.
  • Doch ûndersyk mei trefwurden mei Adwords, Semrush en SpyFu to gain insight into keywords we're currently ranking for, what we're not ranking for, and what the competition is ranking for. This will provide terms for us to target. We target terms that we already have ranking for that we know we can push into higher ranking… hopefully #1 ranking.
  • Make sure the site's hierargy is tuned in to the actual keyword strategy and authority we want it to attain. (example: product categories that we want to rank well are linked to through site navigation or singled out in great links within the home page content). After Google's most recent algorithm changes, we pushed our clients to ‘flatten' out there sites so they are broad rather than deep. That means more secondary pages, but keeping third level pages and beyond to a bare minimum.
  • Soargje derfoar dat de side in hat robots map, Sitemaps, en is registrearre by webmaster fan elke grutte sykmasjines sadat wy kinne kontrolearje hoe't de sykmasjine de ynhâld fynt en yndekseart, en ek problemen oanwiist.
  • Soargje derfoar dat de side siden hat of dat it blog berjochten hat dy't direkt mei de sprekke keywords of termen dy't synonym binne (as jo in sykopdracht sykje op in trefwurd, sjoch dan nei de ûnderkant fan 'e pagina fan' e sykmasjine-resultaten om de synonyme termen te finen). Dit betsjuttet it kaaiwurd te brûken oan it begjin fan paginatitels, oan it begjin fan meta-beskriuwingen, yn kopteksten, yn it begjin fan 'e ynhâld, en binnen de ynhâld fan' e pagina (binnen sterke as fette tags).
  • Guon kliïnten hawwe geweldig autoriteit (meaning that Google ranked them high based on their domain's history relative to the search terms they were competing for). Others don't have authority so we have to drive strategies that increase their authority. This is accomplished by ensuring they are linked to from other key domains that rank well for specific keywords or industry segments. This takes a ton of work.
  • Lêste ... wy soargje dat se trochgean te krijen konversaasjes. This sometimes requires optimization techniques, designing calls-to-action, and customizing landing pages. However, we know that rank and traffic don't mean anything if we're not actually driving dollars to the business' bottom line.

Aktyf neistribjen fan gastblogs, publisearje parseberjochten, aktyf kommentaar of dielnimme oan sosjale siden dy't relevant binne foar it trefwurd is nedich. Dit is wêr sykjen en sosjale media begjinne te oerlaapjen. Promoasje fan jo ynhâld wurdt kaai ... net allinich foar it riden fan ferkear, mar ek foar it werombringen fan links nei jo side.

Of course, all of this sounds simple… but it's not. Having the right tools, understanding how to implement analytics en konvertearingssifers kontrolearje, en alle stikken gegevens ûntsiferje kinne - analytics, webmaster, ranglist, trefwurden, ensfh. is in lestige jongleringshandeling. Us kliïnten betelje ús om krekt dat te dwaan ... en wy opliede se ek yn it proses.

Some internal guys and even other SEO consultants debate our tactics… but it's hard to argue when you're #1. 🙂

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