TapSense: In folsleine hantlieding foar mobile marketing foar 2014

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With the explosion of affordable smartphones on the market and inexpensive data packages, I'm not sure another strategy has risen as quickly as mobile marketing. Unfortunately, it's also a strategy that hasn't been adopted as quickly as its growth and popularity. If your company hasn't deployed a mobile marketing strategy, the good news is that best practices were still being established.

TapSense has put out a fantastic guide to mobile marketing. It's a combination of their own efforts, as well as work from some influential authorities in the mobile marketing industry. Their goal was to create a collective guide of the newest, brightest, and most actionable ideas affecting the mobile ad space. If you're looking at deploying a mobile application, the guide is especially helpful – walking you through the decision-making process all the way through to promotion.

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Guon fan 'e nije mobile technologyen dy't yn populariteit tanimme binne real-time biedingen (RTB), nije mobile advertinsjeformaten - ynklusyf 5-twadde mobile fideopotsjes, en Facebook Exchange - dy't de romte foar mobile advertinsjes sille dominearje. Derneist ferdjipet de gids yn ûnderwerpen lykas:

  • Wêrom mobile marketeers moatte rjochtsje op smartphone-apps
  • Tips om marketing te maksimalisearjen fia fergese kanalen
  • In hantlieding foar de mobile marketing-KPI's wêr't jo baas foar soarget
  • Fjouwer redenen wêrom't mobile marketeers ûnpartidige marketingmjitting fan tredden nedich binne

TapSense is in mobyl marketingplatfoarm dat ûnpartidige mjitting fan tredden leveret oer fergese en betelle kanalen. Fia ien inkeld dashboard kinne marketeers mobile kampanjes beheare en optimalisearje yn hûnderten útjouwers. Mear dan 100 klanten binne slagge mei TapSense, ynklusyf: Fab, Redfin, Trulia, Expedia, Viator, Amazon en eBay.

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