As jo in besteand blog hawwe, binne de kâns dat jo autoriteit foar sykmasjines hawwe boud oan dat domein of subdomein. Typysk begjinne bedriuwen gewoan in nij blog en ferlitte har âlde. As jo âlde ynhâld ferlern is, kin dit in geweldig ferlies wêze yn momentum.
In order to keep search engine authority, here's how to migrate to a new blogging platform:
- Export your old blog content and Import them into your new blogging platform. Even if you do this manually, that's better than starting with no content.
- Skriuw 301 trochferwizings fan 'e âlde URL's foar blogpost nei de nije URL's foar blogpost. Guon platfoarms hawwe trochferwizingsmodules as plugins om dit makliker te meitsjen.
- Skriuw in trochferwizing fan 'e âlde blog RSS feed nei de nije blog RSS feed. Ik soe it oanbefelje om te brûken FeedPress so that you can update the feed without interruption in the future (Although I do wish someone would come out with an alternative to Feedburner! It's terrible).
- If you're moving domains or subdomains, it's still possible to redirect to the new blog address. UPDATED: I've noticed that clients lose some of their ranking when doing subdomains but they're sometimes able to bounce back quickly. Changing domains altogether can have a drastic impact. I would try to avoid this at all costs.
- Test in protte fan jo âlde blog-URL's en soargje derfoar dat se goed trochstjoere.
- Monitor Google Search Console en Bing Webmasters for pages that are not found and correct them. Don't bother checking every day – it will take a week or two before you'll see prob
- Publisearje jo Sitemap op 'e nij en yntsjinje elke kear as jo items ferbetterje.
- If you're changing your domain or subdomain, the biggest loss you're going to take are on sites like Technorati, which require that you register your new blog address. They don't have a means of updating your actual address.
Here's a screenshot of Google Search Console and how you can look for 404 Not Found references:
By ensuring your content is properly redirected, not only will you ensure that visitors can still make it to the content they were searching for, you're also going to generate a lot less 404 Not Found pages. One note on this… give Webmasters a week or two to catch up! After you redirect those bad addresses, it won't immediately fix them in Webmasters (I'm not sure why!).
On that note, I often find that external sites publish incorrect URLs – so I'll even redirect those bad URLs properly!