Social Media & Influencer Marketing

Binne jo echt yn 'e 1% fan LinkedIn?

Numbers. Sometimes they drive me nuts. Today is a great example. LinkedIn emailed congratulating their members in the top percent of profiles viewed. Here’s the key… profilen besjoen. Here’s what the email looks like… compliments of friend Daren Tomey:

Daren Tomey

Daren is a hard-charger in my 1% club of sales executives nationwide. I’m not going to take that away from him. Why would Daren’s profile be one of the top viewed? And how can you get into the 1 percent club?

De helte fan 'e fergeliking is ienfâldich, de oare helte dreech.

  1. Mear werjeften: Daren is a Chief Revenue Officer in the Martech industry. Sales are brutal, turnover is high, and companies are always looking for talent. The key here is looking. Sjen = werjeften. So, put sales management or executive in your profile, and you’ll skyrocket. Within my network, most of the top percenters were in sales.
  2. More Connections: Daren also works hard at connecting to prospective customers on LinkedIn. Daren knows just about everyone in the country from every major company. He’s an incredible networker and has a ton of relationships. He’s well-respected in the software and technology industry and in the who’s who of sales leaders. The mear ferbinings, hoe better de kâns dat syn profyl wurdt besjoen.

Buzzfeed die in moaie baan fan de nûmers ôfbrekke and rightly criticizing the subsequent sharing that followed across the social web. This campaign was a bit shady in my opinion. It built on LinkedIn users’ ego to manipulate them into sharing the LinkedIn brand – which is strongly evident on the outbound communications.

This is the kind of campaign that drives me nuts. The percent is a ridiculous number that means nothing… truly nothing. You didn’t get one of these emails if you’re a superstar in your field who is picky about who you connect with on LinkedIn. But if you’re in an industry with heavy recruitment with a big network… and you’re crappy at your job… you still received one of these emails.

Reputation be damned, endorsements discarded… tell someone they’re special so they share it. And it worked flawlessly.

Doet my tinken oan ien fan myn T-shirts: Do bist spesjaal. Krekt lykas elkenien.

Douglas Karr

Douglas Karr is CMO fan OpenINSIGHTS en de oprjochter fan de Martech Zone. Douglas hat holpen tsientallen suksesfolle MarTech startups, hat holpen yn 'e due diligence fan mear as $ 5 miljard yn Martech oanwinsten en ynvestearrings, en bliuwt te helpen bedriuwen by it útfieren en automatisearjen fan harren ferkeap en marketing strategyen. Douglas is in ynternasjonaal erkend digitale transformaasje en MarTech-ekspert en sprekker. Douglas is ek in publisearre skriuwer fan in Dummie's gids en in boek foar bedriuwsliederskip.

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