Sykje Marketing

Besjoch jo opsjes foar oerienkommende kaaiwurden yn AdWords

oms-logoThis week I was in Houston and Austin speaking and being a panelist for their respective Online Marketing Summits. Be sure to check out their Cities and Agendas page and attend an event… the quality of the presentations were outstanding and conference host, Aaron Kahlow, kept the events engaging and fun.

Yesterday I shared a tip from Apogee Search on buying links to a third party site. One other tip I received at the summit seems like a total beginner tip. To be honest, I thought that Google Adwords defaulted to an eksakte wedstriid, but they don’t! They default to a brede wedstriid (seems kwea if you ask me)! There are 4 types of matching algorithms:

  1. keyword = broad match
  2. “keyword” = match exact phrase
  3. [keyword] = match exact term only
  4. – keyword = don’t match this term

By myn Navy Veteran’s web site, I’ve seen a number of Veterinarian ads come up! I’m sure it’s hitting off of the keyword ‘Vet’, but the advertiser should ensure that he looks for Vet, while ensuring it doesn’t match ‘Navy Vet’.

advanced-keywords

One last note, if the old Adwords interface confused you… I’m right there with you. I logged in today and the new beta interface is quite nice. There should be a link in the top right to preview it if you get a chance. In the new interface, the keyword matching is totally hidden and you need to click a link to expand it!

Douglas Karr

Douglas Karr is CMO fan OpenINSIGHTS en de oprjochter fan de Martech Zone. Douglas hat holpen tsientallen suksesfolle MarTech startups, hat holpen yn 'e due diligence fan mear as $ 5 miljard yn Martech oanwinsten en ynvestearrings, en bliuwt te helpen bedriuwen by it útfieren en automatisearjen fan harren ferkeap en marketing strategyen. Douglas is in ynternasjonaal erkend digitale transformaasje en MarTech-ekspert en sprekker. Douglas is ek in publisearre skriuwer fan in Dummie's gids en in boek foar bedriuwsliederskip.

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