Marketing InfographicsSocial Media & Influencer Marketing

What Works for Social Sharing

Our content marketing platform client, gathered data across Facebook, Twitter, and LinkedIn to see what works best for social sharing in terms of time, day of the week, and what to say. While a lot of these findings are not surprising, I was particularly intrigued by the differences between Twitter and LinkedIn. As the infographic shows, using exclamation results in high click-throughs for LinkedIn, but it does the opposite for Twitter. Furthermore, using a number in a tweet results in 50% more click-throughs, but it has no real effect if used in a LinkedIn status update.

How did Compendium compile all this research? They actually did their own study, which has been made into

The B2B & B2C Guide to Social Sharing, now available for download.

What did you find most surprising about the research found in this infographic?

B2B and B2C social sharing infographic

Jenn Lisak Golding

Jenn Lisak Golding is presidint en direkteur fan Sapphire Strategy, in digitaal buro dat ryk gegevens kombineart mei erfarne werom-yntuysje om B2B-merken te helpen mear klanten te winnen en har marketing-ROI te fermannichfâldigjen. In priiswinnende strateech, Jenn ûntwikkele it Sapphire Lifecycle Model: in bewiisbasearre audit-ark en blaudruk foar goed prestearjende marketingynvestearrings.

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