Twa heul effektive manieren om jo e-postlist te groeien

jildbeam

We're aggressively growing our email newsletter program and I have a confession to make… I add people to our Martech Zone nijsbrief eltse dei. In fact, we've grown to almost 3,000 subscribers in the past few months! More importantly, that traffic continues to drive subscribers back to our blog and to our advertisers and sponsors. If you don't have an email program to capture folks and return them to your site, blog or brand… you're losing a lot of potential customers.

De twa rapste manieren om ús marketingnijsbrieflist te fergrutsjen wie:

  1. Elke relevante kontakt tafoegje dat hat ús berikt fia ús side as e-post. Dit omfettet sels professionals fan public relations dy't kontakt mei ús opnimme om ideeën oer blogpost te pleatsen (sawat elk oere).
  2. Elkenien tafoegje yn myn netwurk – from my address book and even LinkedIn. Interestingly, I caught some flack from an email deliverability guy that I added about 6 months ago… but he actually didn't add the email to the Junk folder, he just wined a lot, called me names online, and then went away (thankfully).

nijsbrief loga3It wurket sa goed dat ik winskje dat ik in automatysk middel hie om it oan it wurk te krijen. Ik winskje dat ik in ark hie dat alle ynkommende e-posten rispte en de persoan automatysk tafoege oan myn nijsbrieflist. Opfallend genôch seach ik dat Getresponse hat in yntegraasje lykas dit binnen har e-postplatfoarm tafoege. Rjochts binne alle boarnen wêrfan GetResponse brûkers abonnees kinne ynhelje.

If my new subscribers receive the email and don't like it? No worries – they can simply unsubscribe. This is an accepted practice in the industry… but not always advised. If you think this is horrifying (as most email deliverability professionals will), I don't care. I'm both growing our newsletter, growing my traffic to the site AND I'm still maintaining incredible open and click through rates. As well, I continue to have a 0% complaint ratio and my unsubscribe rate was 0.41% on the last newsletter I sent out.

De kaai foar dit alles is fansels twa kear:

  1. De kwaliteit fan de ynhâld in our newsletter. It's relevant. It's timely. And it's informative and professionally designed. This latest email even promoted an event. Not only did I NOT receive a single complaint, a couple folks converted!
  2. De folume fan nije abonnees I'm adding each week is very small. I'm not throwing 10,000 subscribers I ‘found' into my newsletter list… I'm adding 20 to 50 subscribers weekly to it… about the same volume that the newsletter is naturally adding.

It's really changed my entire attitude towards email marketing. I no longer have a double opt-in and I add every email I come in contact with professionally. It's even making me wonder whether or not it's time for me to get a list of marketing professionals. If I do that, I wil send an invitation letter so that I don't risk hurting my list.

I'm not sure why every email vendor doesn't add this to their collection of tools. Kudos to Getresponse… I thought I was being somewhat original growing my list. It appears they're ahead of the game.

3 Comments

  1. 1

    It is in heul dryst idee! Mar de kearde - as elke profesjonele kontaktpersoan ik my haw tafoege oan har nijsbrief sûnder my tastimming te freegjen / jaan - soe ik my heul irriteare.

    Foegje dêrby ta - jo ûnderwerp - jo ynhâld is iets dat it measte elkenien genietsje soe. Ik tink net dat dit advys kin jilde foar alle sektoren.

  2. 3

    Doug, faaks haw ik gewoan berjochten yn myn RSS-lêzer lêzen, mar dizze wie geweldig genôch om in stop en kommentaar te garandearjen. Ik bin 100% iens en wurd siik fan e-post-nazi's besykje har produkt lestich te meitsjen as alle oare media mear yntegreare wurde.

Wat tinksto?

Dizze side brûkt Akismet om spam te ferleegjen. Learje hoe't jo kommentaargegevens ferwurke wurde.