GoDaddy: De boarsten efterlitte en ezel traapje

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I hated GoDaddy. I truly did. I couldn't believe a brand could spend millions of dollars wjerljochtsjende spalting en trochgean mei it bouwen fan safolle bedriuwen. It wie in klap yn it gesicht foar marketeers dy't hurd wurken om har merken relevant, transparant, profesjoneel en behelpsum te hâlden foar har publyk. It wie de maklike útwei ... en it like te wurkjen. Ik advisearre al myn kliïnten oare tsjinsten te brûken en fuort te bliuwen.

Mei de tiid, lykwols, hieltyd mear fan ús kliïnten wiene mei help fan GoDaddy. En net allinich brûkten se de tsjinst, se fertelden my hoe grut de klanteservice fan it bedriuw wie eins. Oan 'e iene kant wie in bedriuw dat har soarch joech foar har klanten en de tsjinsten dy't it levere ... en oan' e oare kant wie in merk- en reklamekampanje dy't jeugdich en mei lege koppen wie.

Mar it tij draait. Freon Christopher Carfi (who has joined GoDaddy's team) put me in touch with their Senior Director of Public Relations, Susie Penner and I subsequently had an incredible conversation with Chief Communications Officer, Karen Tillman. That's right… a Susie en in karen leading the new communications! Karen isn't the only female in senior leadership. Blake Irving, GoDaddy's new CEO appointed in late 2012 has been making many changes at the company that are advancing the brand… and now GoDaddy makket har op foar har IPO.

GoDaddy's advertising is changing as well! They released this SuperBowl advertisement which provides a totally different brand and message to the public, GoDaddy is helping people turn their dreams into business:

Mei ongelooflijke tsjinsten - fan Domains, hosting, Managed WordPress Hosting, SSL-sertifikaten, Microsoft Office 365 hosting, Online boekhâlden, a website Bouwer, Ecommerce en Lokale sykprogramma's… GoDaddy absolutely has the most affordable tools available to small businesses. Matched with their great service and I'm confident they're moving in the right direction.

wylst de boobvertising is behind them, that doesn't mean GoDaddy has gone soft! Check out It GoDaddy-manifest fan Kick Ass:

Congratulations, GoDaddy! I think you're already kicking ass.

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