E-commerce en retailMarketing Infographics

De ynfloed fan oanpaste ferpakking op jo ferkeap fan e-commerce

One of the first packages that I ever opened that was special was the first MacBook Pro that I purchased. It felt like an unveiling as I opened the suitcase-style box with the laptop and accessories beautifully fitted within. It was a significant investment, and you could see de soarch dy't Apple naam om derfoar te soargjen dat ik wist dat it spesjaal wie doe't ik de doaze iepene.

A colleague of mine works in the beauty supply industry. He showed me where some of the products that they fulfill for their clients have containers, wrapping, packaging, and boxes that cost a significant amount more than the actual ointment found within. And it makes all the difference. By meticulously designing and packaging the product, they’re able to charge up to 4 or 5 times the price of the physical ointment! And they fulfill tens of thousands of products a day.

Wy hawwe de ûnderfining fan winkelje nochal wat besprutsen, fan 'e ûntdekking fan sfearfolle boadskippen tsientallen jierren lyn oan Brian Solis 'boek oer eksperiminteel marketing - bedriuwen begjinne it rendemint op ûnderfining te erkennen.

Shorr Packaging ûndersocht hundreds of adult e-commerce shoppers representing a cross-section of Americans. The aim was to understand consumer preferences around custom packaging and the shopping frequency and spending impact of those preferences. A key takeaway from the survey was that premium winkellju (klanten dy't mear as $ 200 de moanne útjouwe) pleatse mearwearde op oanpast ferpakkingûntwerp.

Oanpaste ferpakking is de earste taktile ûnderfining dy't in e-commerce klant hat mei jo merk, dus is it wichtich om in positive earste yndruk te meitsjen.

In the survey, Shorr found that only 11% of e-commerce customers

are delighted with the packaging they receive today. Shorr found that returning customers spend an average of 67% more than first-time customers, which further reinforces the importance of making an excellent first impression with your packaging.

It is ek net alles oer it keapgedrach. As it in unike ûnderfining is, 37% fan premium shoppers diel dy ûnderfining online! Hoewol in grut part fan 'e produksjewrâld kin sjen nei ferpakking as in needsaaklike operasjonele kosten, miskien moat jo bedriuw nei oanpaste ferpakking as in marketing ynvestearring. D'r is in soad romte foar ferbettering - mar 11% fan 'e konsuminten sei dat se yndruk wiene mei de ferpakking fan it produkt dat se kochten.

Ferpakking fan e-commerce

Douglas Karr

Douglas Karr is CMO fan OpenINSIGHTS en de oprjochter fan de Martech Zone. Douglas hat holpen tsientallen suksesfolle MarTech startups, hat holpen yn 'e due diligence fan mear as $ 5 miljard yn Martech oanwinsten en ynvestearrings, en bliuwt te helpen bedriuwen by it útfieren en automatisearjen fan harren ferkeap en marketing strategyen. Douglas is in ynternasjonaal erkend digitale transformaasje en MarTech-ekspert en sprekker. Douglas is ek in publisearre skriuwer fan in Dummie's gids en in boek foar bedriuwsliederskip.

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