Crash ... gjin foo-foo asjebleaft.

crashYesterday was the first day I came home and zonked out. Today I crashed. Like many, I'm a creature of habit. Interestingly enough, my habits are weekly, though. My weekends are almost always action-packed so whatever habit I was in the week before, it's normally ended by Saturday evening. If I'm late to work on Monday, I'm usually late all week. If I work late on Monday… I work late all week.

This last weekend I worked the entire weekend. We're heading for a release at work, and I was juggling no less than 6 side projects at the same time. The balancing act is fun, but I tend to take on more and more… and I simply work harder and harder. Last night it caught up with me and I napped. Tonight, I crashed. I'm pooped out. And I've gotten my ‘week of habits' off to a bad start. Now I will be instantly tired when I get home from work and will probably find myself sleeping each night when I get home. Argh.

On the bright side, that means that I'm in demand, always a good thing! On the negative side, I don't like settling on my work. I have an excellent understanding of delivering perfection vs. delivering. I like perfect. I hate krekt delivering… though my clients would never know the difference. Delivering often means that months later I find myself ‘redoing' something that I knew I could have done perfect at delivery had I had the extra time.

Marketing and Software is often like this, though, don't you think? Deadlines demand execution and often toss out perfection. The calendar is often more important than the results. The need to deliver is stronger than the need to deliver perfectly. Often, I notice that clients would much rather sacrifice features, functionality, and aesthetics to get something in their hands sooner rather than later. Is this an American flaw? Rush, rush, rush… crash? Or is this a global flaw?

I'm not advocating ‘creep'. Creep is when the definition of completion continues to ‘creep' until you never are able to complete a project. I despise ‘creep'. Even without creep, how come we never seem to have the time to execute perfectly anymore?

By de South Bend Chocolate Factory bestelle ik myn kofje mei gjin foo-foo... betsjuttend gjin sûkeladeleppel, gjin wipcrème, gjin kers, gjin stof fan sûkelade of sprinkelje siroop ... gewoan de kofje. Gjin foo-foo krijt my myn kofje, sûnder it wachtsjen op it oare guod.

Note: If you've never been to the South Bend Chocolate Factory, you're missing out on a great place with great employees. They have personality… not mindless drones. And the first time you get a nice mocha, be sure to get the foo-foo. It's a nice treat.

Werom nei myn punt ... bedriuwen lykas Google, Flickr, 37 Sinjalen and other modern successes toss the ‘foo foo'. These folks build great software with no foo foo. They build applications that get the job done, and are fairly adamant that it doesn't do more than that. It works. It works well. Some may think it's not ‘perfect' though because it lacks the foo-foo. Huge success and adoption rates tell me that this is not true for the majority, though. They just want it to do the job – solve the problem! I notice at my work, that we spend a lot of time on the foo-foo.

Ik freegje my ôf as jo sûnder foo foo ferûngelokke.

Faaks moatte wy ús leverbere op dizze manier begjinne te organisearjen, sadat wy better en rapper kinne leverje:

Foo-foo:Wat sille wy it neame? Hoe sil it der útsjen? Wat binne alle opsjes dy't wy dêryn kinne sette? Wat dogge ús konkurrinten? Wat wolle ús kliïnten? Wannear moatte wy it dwaan?
Gjin foo-foo: Wat sil it dwaan? Hoe sil it it dwaan? Hoe soe in brûker ferwachtsje dat it it soe dwaan? Wat hawwe ús brûkers nedich? Hoe lang sil it duorje om it dien te hawwen?

2 Comments

  1. 1

    Foo-foo, foo-foo ... noch besykje in ferstân te krijen fan wat dit betsjut yn relaasje ta software, yn tsjinstelling ta kofje. Mei kofje like it ienfâldich genôch, lykas yn foo-foo wie al it frjemde guod dat gjin kofje-persay wie. Fan jo foarbylden fan bedriuwen dy't de foo-foo útsmite, liket it allegear web 2.0, har software liket basearre op 'ienfâld', teminsten fanút it eachpunt fan in brûker, sawol funksjoneel as estetysk. Ik tink dat wêr't ik wat yn 'e war bin wêr't jo foo-foo tsjin gjin foo-foo-fragen stelle, om't ik net wis bin oft guon fan dizze fragen foo-foo produsearje as net yn beide kategoryen.

    Wat sille wy it neame? No, google, flickr en de nammen foar de software ûntworpen troch 37 sinjalen lykje allegear frij pakkend en wichtich, en ik tink dat der wat tiid mei gie. Hoe sil it der útsjen? Ienfaldich, skjin, web 2.0 ... wer wat tocht der oer foar dy bedriuwen, opsjes ... noch foo-foo tink ik. Wat dogge ús konkurrinten, noch altyd wichtich, as jo wolle om it tsjinoerstelde te dwaan, of teminsten net dwaan wat se dogge. Wat kliïnten wolle is wichtich ... wat kliïnten tinke dat se wolle is net sa wichtich. Wannear moatte wy it dwaan, noch wichtich, fral yn 'e ynternetsoftware sfear.

    Wat sil it dwaan? Hoe sil it it dwaan? Gjin foo-foo hjir tink ik. Hoe soe in brûker ferwachtsje dat it it soe dwaan? Foar my kin dit foo as net-foo wêze. Wat hawwe ús brûkers nedich? Ik tink hjir net-foo. Hoe lang sil it nimme om it dien te hawwen. Ok dat de twadde set fan fragen liket my frij net-foo. De earste set is wat my in bytsje betize.

    Miskien wol de wichtichste fraach foar my is 'Wêrom is it nedich?'

  2. 2

    Summae,

    Jo binne op spoar mei myn punt. De fragen binne heul gelyk, mar se brekke allegear ôf nei krekt de fraach dy't jo stelden ... 'Wêrom is it nedich?'

    Ik haw in kollega en freon, Chris Baggott, wa is dol op freegje "Hokker probleem lost it op?". De namme fan 'e app, it uterlik, de opsjes, de konkurrinsje, de winsken, de timing ... al dy wurde yn' e softwarewrâld oandacht, mar der wurdt noait frege ... "Hokker probleem lost it op?"

    Wy soene tiid besteegje moatte oan 'e juste fragen, yn stee fan safolle tiid te besteegjen op it ferkearen!

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