Fiif fragen oer ynhâld-optimalisaasjestrategyen

iStock_content.jpgOff and on I notice that some social media pundits telling companies it doesn't matter wêr se dogge mei oan sosjale media, allinich dat se eins binne do, Oaren pleitsje foar ûntwikkeling fan in sosjale mediastrategy foardat jo ea begjinne.

D'r binne fiif fragen dy't jo josels moatte stelle by it meitsjen fan ynhâld op it web:

  1. Wêr moat de ynhâld wurde pleatst? – the platform that you're placing the content on should be optimized for the target audience you wish to reach. If you're trying to reach search engine users, be sure to utilize a platform that's optimized for search engines. If you're trying to reach business-to-business users, be sure to focus on networks that cater to businesses. If you're looking to provide high quality video, put it on a platform that can serve it.
  2. Hoe moat de ynhâld wurde pleatst? – content is there to drive traffic, and ultimately, business for your company. Placing your content with strong calls-to-action that are relevant to driving sales is important. If you're writing a tweet and want to be retweeted, leave room beyond the 140 characters for more recipients or comments.
  3. Hokker ynhâld moat wurde pleatst? - ynhâld dy't viraal ferkear oanlûke moat miskien hurder wêze moatte as ynhâld dat allinich oerienkomt mei trefwurden foar oanwinsten fan sykmasjines. Ynhâld yn in e-book moat minder petear wêze en mear struktureare. Ynhâld yn in blog moat wurde opslein, in represintative ôfbylding opnommen, tegearre mei in petearstyl.
  4. Wannear moat de ynhâld wurde pleatst? - as jo doel is om minsken nei in evenemint te lûken, plan dan foar, tidens en nei it evenemint op te romjen om it te befoarderjen. As jo ​​doel in bedriuwspublyk is, publisearje dan op wurkdagen. Wittende wannear't jo ynhâld publisearje kinne jo konversaasjes eins ophelje.
  5. Hoe faak moat ik de ynhâld pleatse? – at times, repeating the message can increase overall conversions. Sometimes writing once a month on a specific topic can lead to improved acquisition rates rather than simply writing it once and stopping. Don't be afraid to repeat yourself. Returning visitors forget (or need a reminder) and new visitors may not have seen the message before.

Dumping content out on the web without a strategy may get you some results but won't optimize and fully leverage the work that you're doing. It's difficult enough to develop content that makes an impact – be sure to answer some questions on the content you're writing instead of just dumping it.

Wat tinksto?

Dizze side brûkt Akismet om spam te ferleegjen. Learje hoe't jo kommentaargegevens ferwurke wurde.