Tweets oer ferneamden fan ferneamden binne hjir!

Skermopname 2014 10 18 om 11.48.39 oere

Do celebrity endorsements work? Yes, they do. Otherwise, we wouldn't see advertisements with celebrities every day, would we? Catherine Zeta-Jones' endorsement deal with T-Mobile was reportedly worth 20 Million. Subsequently, T-Mobile's national sales jumped 25% during the campaign. Celebrity endorsements are now on Twitter, too!

Wêrom wurket ferneamdens reklame?

Ferneamd reklame wurket op 3 ferskillende nivo's:
kendra-on-twitter.png

  1. Bekendheid - wy sjogge deistich hûnderten advertinsjes, dus de mooglikheid om in advertinsje te ûnderskieden is wichtich en ferneamden kinne dat leverje. Catherine Zeta-Jones makke minsken definityf in bytsje tichterby oandacht as de Verizon-man!
  2. Emulaasje – we're a driven (shallow) society and the dreams of wealth and fame influence us. Seeing someone we hope to be like or are attracted to is a strong advertising tactic. No doubt that Ashton Kutcher and Oprah Winfrey (sigh) drove millions of new users to Twitter… now they can make some bucks on it!
  3. Reputabiliteit – being recognized as a reputable business is key to a business' growth. Customes rarely do business with another business unless they trust that the business is legitimate. A celebrity endorsement can definitely speed the time it takes for your business to be seen as reputable.

Mei de start fan Sponsore tweets, you can purchase sponsored tweets via Izea's system. No joke here – you can get everyone from Kim Kardashian to Bob Vila! I signed up today and have the outlandish price tag of $25 per tweet. I supposed that's ok… given that Kendra's price tag is too much to publish on the site! (I'm not sure Kendra will be driving sales of my e-Book or fergrutsje ferkear nei it blog) ... ik wyk ôf.

Hoe wurket sponsore tweets

ien reaksje

  1. 1

    Nijsgjirrige gedachten DK. Tocht gewoan dat ik wat nijsgjirrich ûndersyk soe neame dat stipe fan ferneamden. It measte fan 'e teoretyske eftergrûn komt fan in seminal papier oer minsklike oertsjûging publisearre troch Richard Petty en John Cacioppo oer har útwurkingmodel foar wierskynlikheid. Har bewearing is dat d'r twa primêre rûtes binne foar mentale oertsjûging, de sintrale en de perifeare (tocht dat se evolueare binne as in mentale meganisme om oerlêst fan ynformaasje te blokkearjen). It sintraal is in logysker argumint en wurdt ferwurke troch de folsleine boarnen fan 'e geast, wylst it perifeare de manier fan' e geast is om in soarte fan in "oergeande" oardiel fan soarten te meitsjen. Wat it meast nijsgjirrich is, is dat de faktoaren dy't bepale hoe't wy oardiel tawize oan periferaal ferwurke ynformaasje, it meast wurde bepaald troch heul ûndjippe minsklike fassinaasjes - lykas leeftyd, seksappel, ferneamdensstatus as persoanlike winst. Hiel nijsgjirrich guod, en d'r binne ton mear ûndersiken as jo as lêzers efkes sjen woene.

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