10 kaaien ta súkses foar bedriuwen dy't sosjale media oannimme

Burj Dubai - Heechste gebou yn 'e wrâldFan 'e moarn moete ik mei in bedriuw en dielde safolle ik koe oer hoe en wêrom bedriuwen sosjale mediatechnologyen oannimme.

Too many companies have been diving first and then trying to sort out the issues later but I believe this could severely handicap a company's success. Too often, we don't get a second chance to implement a social media strategy. There's a growing graveyard of abandoned social media projects, including corporate blogs, started by companies with talented employees and great intentions.

Foarsichtich wêze om in geweldige stifting te ûntwikkeljen sil in bedriuw folle mear profitearje by it ymplemintearjen fan sosjale mediatechnologyen om jild te besparjen, ynkomsten te groeien en kommunikaasje te ferbetterjen mei meiwurkers, kliïnten en perspektiven.

  1. platfoarm – It's not enough to use what everyone else is using when it comes to your company. Every platform should be reviewed for security, privacy, backups, maintenance, optimization, integration support as well as understanding the resources needed to implement and maintain the platform(s).
  2. Transparency – it's important for companies to recognize that this is not a brochure site, nor is it a place for spamming. Employees, prospects and clients want you to utilize social media because they want to know YOU and fully understand how a relationship with you will benefit them.
  3. Konsistinsje – You must fulfill people's expectations for content and periodicity. Social media is not a sprint, it's a marathon that often requires a lot of resources to engage the audiences early on.
  4. Passy - Jo sukses sil foar in grut part ôfhingje fan it finen fan minsklike boarnen dy't fan 'e media hâlde. It meitsjen fan resistinte meiwurkers sosjale media ymplementearje en brûke sil fuortendaliks falsk ringe en úteinlik resultearje yn mislearring.
  5. Dielname – A social medium's power is in the numbers. Commenting and networking drives traffic and rank in social media. You must promote and reward participation… especially in the early days of growth.
  6. momentum – Along with consistency, it's important to recognize that social media isn't something you oandwaan, Groei en sukses fereasket fêste, unbeheinde en konsekwinte ynspanning.
  7. Komitee – Diversity in implementations will result in better results since different employees are attracted (and often distracted) by different tools. It's essential that a team share strategies and goals to provide direction.
  8. Koördinaasje - Sosjale inisjativen dy't wurde lansearre yn in silo groeie stadiger en faak mislearje. Fysike yntegraasje tusken media, automatisearring fan ynhâld, en koördinaasje tusken ôfdielingen is in must om jo programma fluch te groeien. Befoarderje jo sosjale inisjativen op jo side en yn e-post. Druk ynhâld tusken elk om it ferkear effektyf te crossbestimmen.
  9. tafersjoch - Alaarms ynstelle en kontrolearje analytics sil jo team tastean aksje te nimmen op basis fan 'e befiningen.
  10. Doel – Companies tend to dive into social media without thinking about what they are actually looking to achieve or how they're going to measure success. How wil mjitst sukses mei jo sosjale mediaprogramma? Minder oproppen fan klanttsjinsten? Mear klanten? Ferbetterjen fan prestaasjes fan wurknimmers? Tink foardat jo springe!

Ien fan 'e analogyen dy't ik in bedriuw graach leverje is in blik op' e Burj Dubai, Op it stuit 800 meter heech sil Burj Dubai de grutste wolkekliuwer yn 'e wrâld wêze. Op dit punt wit nimmen eins hoe heech it gebou sil wêze ... de eigners bliuwe de plande hichte útwreidzje.

Kaai om heger te klimmen is de ûnferjitlike stifting wêrop it gebou waard boud. De stifting Burj Dubai hat 192 peallen dy't mear dan 50 meter yn 'e grûn útwreidzje, dy't 8,000 kante meter dekke, en ynklusyf mear dan 110,000 ton beton!

Effectively planning and building your company's social media strategy will ensure that it's built on a foundation that will help social media program grow well beyond everyone's expectations. Come up short and your company wil risiko falen - wat al te gewoan.

ien reaksje

  1. 1

Wat tinksto?

Dizze side brûkt Akismet om spam te ferleegjen. Learje hoe't jo kommentaargegevens ferwurke wurde.