7 lessen leard yn it befoarderjen fan jo skriuwen

skriuwer promoasje1

skriuwer promoasjeWy wiene entûsjast om Jo-Anne Vandermeulen te boekjen oer de Marketing Tech-blog radioshow mar sawat 20 minuten binnen gie ús ynternet tagong en moasten wy de sjo stopje. It wie teloarstellend, om't wy echt geweldich advys krigen fan Jo-Anne.

Jo-Anne is a self-publishing promotions expert. After retiring as a teacher, she's written a series of books… and in the process learned how to master promotion of her publications. She's now dedicated her business, her blog, elk podcast, en har nijste boek om auteurs te helpen har skriuwen te befoarderjen.

Ik winskje dat ik Jo-Anne in pear jier lyn moete haw ... goed foar it skriuwen Corporate Blogging foar Dummies. It's not that the book isn't consistently selling well – it's just that I don't believe I did everything I could when to promote the book. Along with Jo-Anne's input, I've put this list of lessons together.

  1. Oft jo sels publisearje, trochgeane troch in lyts útjouwerij of tradisjonele publisearjen ... jo sille ferantwurdlik wêze om josels en jo boeken te merkjen, Jo binne yn steat dit sels te dwaan, sels as jo gjin marketingstudium hawwe of in profesjonele marketer wolle sykje, MAAR, it sil tiid en enerzjy - en kennis nedich wêze.
  2. In blog lansearje is a necessity. Present yourself accurately as an expert, supply valuable content your viewers can take, and give and give some more. Be authentic, welcoming interaction with your audience. And of course – don't forget to put a call to action on the sidebar to your book(s) with a clear purchase button and functioning links!
  3. In oanwêzigens hawwe yn sosjale media is a valuable faucet to gain MAJOR exposure (we're talking 1.2 Billion members on Facebook alone by the year 2012. That's a heck of a lot more then you’ll ever dream of connecting during a book signing). Target your audience, be ready to make yourself (and your books) visible in as many networks as possible, and spend time creating relationships which will eventually open the door to many many opportunities.
  4. Promoasje fan jo boek begjint de dei dat jo in idee hawwe foar it boek! Foarútsjoch bouwe mei jo publyk is kritysk. Tefolle minsken (ynklusyf ús) wachtsje oant it boek ôfrint foardat se it promoatsje. Wy hawwe in soad tiid en ympuls op dizze ferlern! Ik winskje dat wy foarôf bestellingen soene hawwe skood en in side folle earder hiene.
  5. As sprekker hawwe guon fan myn kollega-sprekkers de boekferkeap stimulearre en folle mear boeken fan ferspraat it oanfreegjen fan de oankeapboeken foar barrens foar de dielnimmers rather than paying a speaking fee. This is a great idea because it works on 3 levels… associating you with the book, selling more books, and having an audience of readers going out and talking about the book. It's a win, win, win!
  6. Resinsjes dogge der ta! Stjoer kopyen fan it boek út nei oare autoriteiten yn jo sektor en freegje har earlike feedback en resinsjes oer Amazon en oare sites foar boekresinsjes. Dy autoriteiten dy't blogs hawwe, sille faaks blogberjochten oer jo boek skriuwe en jo helpe it te befoarderjen.
  7. Befoarderje jo lêzers! Foar ús boek hienen wy fideo's hielendal út Súd-Afrika oant a photo from eBay's Chief Blogger, Richard Brewer-Hay, ferline wike! Jo lêzers wolle in persoanlike ferbining hawwe mei jo as auteur - dus wês wis dat jo profitearje en dy relaasje bouwe as de kânsen opkomme!

Be sure to pick up a copy of Jo-Anne's new book, Premium Promotional Tips for Writers.

ien reaksje

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