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Door KnockerJûn hie ik in geweldige tiid by Confluence, in netwurkbarren yn Indianapolis, dêr't wy in team opnij ferienigen om te sprekken oer de Do's and Don'ts of Corporate Blogging, Ik waard lid fan kollega's yn 'e sektor Rhoda Israelov, Rodger Johnson, Kyle Lacy en Kevin Hood.

There were minor differences in agreement over command and control of a corporate blog, but I believe all of us overwhelmingly agreed that blogging, as a medium, is becoming a strategy that's every bit as important (and perhaps more profitable) than office email. Those are my words – not those of the panel.

Gasthear Erik Deckers slút it petear ôf mei in fraach:

What's the one key piece of advice that everyone should remember when starting their corporate blog?

Doe't ik it paniel ôfslute, bin ik mei de oaren iens dat it allegear begjint mei geweldich trefwurdûndersyk, fantastyske ynhâld, skriuwen oer jo klanten, en earlik en transparant wêze. Alle antwurden wiene earste rate, dus naam ik de kâns om te sluten mei elkenien gewoan te herinnerjen dat d'r in sichtber, ienfâldich moat wêze paad nei belutsenens op it blog.

I can't tell you how many times I visit a blog and am interested in meeting the blogger behind it, or even buying the product or service, but there's nothing obvious on the page that points me in the right direction. Every business blog should have a name, contact form, phone number, address – as well as a few well-designed calls to action that afford the opportunity to register and get in touch with the company.

There's even some net befestige diskusjes op it web dat Google sels oppikt op siden dy't har postadres op har side opnimme. Mei Google mear en mear rjochtsje op fertrouwen, is it logysk dat in side mei in jildich strjitadres boppe ien kin wurde fertroud sûnder.

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