Is jo bedriuw tusken de klant en wat se wolle?

27462387 s

Ik wie it lêzen fan in berjocht op 'e Top 10 redenen dy't de muzykyndustry mislearret, oanrikkemandearre troch bedriuwsfreon Steve Gerardi. While I don't disagree with anything the article states, I do believe it can be summed up in a single reason.

De muzyk yndustry blocks the path between fans and the talent in order to monetize it. If a band wishes to get discovered, the industry continues to try and own the production, the airplay, the distribution, and even the sponsors who can make a concert tour happen. If you're a talented and hard-working band, there's probably nothing more frustrating than trying to get discovered in the industry. No wonder why so many are abandoning the demo CD and simply moving to social media to generate demand and grow their fan-base. There's a better chance they can be successful without the industry.

Foarútgong yn technology hawwe altyd yndustryen oerwûn dy't it paad hawwe blokkearre:

  • Diken, auto's en de brânbere motor waarden in rapper, makliker reismiddel dan trein en coach.
  • Porto is ferfongen troch e-post.
  • Parkeare en omgean mei drokke winkeliers is ferfongen troch mobile hannel-apps en oernachtsje levering.
  • Bloggen, Twitter-updates en Youtube leverje rapper, makliker middels om relevant nijs en updates te krijen dan tydskriften en kranten.
  • Voice over IP en mobile tillefoans ferfangt de thús- en bedriuwstelefoan.
  • Software as in tsjinst ferfangt ynstalleare software. It rint op folle machtiger servers, en is makliker te behearjen en te fersprieden.

Doe't de kâns kaam foar de muzyksektor om har oan te passen, keas se derfoar om yn plak te fjochtsjen. Dizze staverde doom ... oanfallen de heulende fans dy't har lêste dollars opsloegen foar it folgjende konsert as CD. Yn stee fan in effisjinter metodyk te finen foar it finen en distribuearjen fan muzyk oan fans, en fans ferbine mei har favorite bands, besocht de sektor de bloeding te stopjen en de winst ynstee te ferlingjen.

Mei alle boppesteande foarbylden negeare de keazen lieders yn dy sektor de kâns om de wegen te brekken. Wylst ik yn 'e krante-sektor wurke, seagen wy allegear hoe't Ebay en Craigslist de advertinsjes lutsen. Ynstee fan de winstmarges fan 40% te ynvestearjen, keas mediamogulen yn plak foar dikke leantsjeks.

  • Treinen wurde net mear partikulier eksploitearre en binne ôfhinklik fan te brûken oerheidshelp. Tagelyk ynvesteart de regearing yn bredere diken en gruttere brêgen ... wêrtroch it makliker is om troch te riden mei ús auto's.
  • De USPS lansearre syn online tsjinst, rekken moanlikse fergoedingen en deselde kosten om in stimpel op jo eigen printer te drukken. Net makliker ... soart stom.
  • Retailers now lobby for the taxation of online commerce to make things ‘fair'… even though they're the ones that cost us money for intersections, road development around shopping malls, and take advantage of local police and emergency service. Instead of making their goods more easily distributed online, they're fighting to protect their turf.
  • Journalists continue to abandon the value they bring and are now just TMZ outlets with link-bait titles and smothered with tons of advertising. While consumers purchase more and more relevant content, newspapers continue to centralize operations and distribute mass-produced content that's less relevant.
  • Hard-lined phones continue to bundle services, discount to acquire then raise prices, and haven't updated their networks nor technology. We're simply turning them off and using our mobile phones now for everything.
  • Ynstallearbere software wurdt ferfongen troch lytsere, minder robúste, mobile en wolkapplikaasjes. Wer, ynstee fan winst werom te ynvestearjen, oefenje âlde bedriuwen mear ferkeapdruk út. It ûnûntkombere sil lykwols barre.

The acceleration of technology continues to help with this. Just within the music industry, I've been amazed at applications like Bandsintown, Soundhound, ReverbNation en Spotify. Combined with Twitter, Facebook and Youtube – I can discover, find, watch, follow and be alerted when the music I like is coming to town. And most of these applications don't cost a dime. The best part is that I can go see the band and spend my money on great tickets and merchandise… which often benefits the band much more than selling a CD!

If you want your business to not just survive, but flourish, you have to remove the road blocks between the customers you serve and the results they're trying to achieve. Whether you're a marketing technology that lacks the features, or you're a business that is watching the competition taking market share. It's not always about the expense… many people will pay more when they know they can do things faster and easier. If they can't do it with you, they'll do it with someone else.

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