ynhâld MarketingMarketing Infographics

Who Looks at Banner Ads

Ik bin net tsjin banner-advertinsjes, but I am opposed to not having banner advertising that provides a strong call to action (CTA) adjacent to relevant content presented to a relevant audience. Too many times, I visit a web site and see a banner ad that has nothing to do with the content surrounding it. A banner ad best performs when it’s a CTA to a destination for someone who has landed on a site and hopes to engage further.

Banner ads first appeared on the web in 1994 and since then they have been used extensively over the Internet. They are made to be eye catching and impressive so that they create an urge in the visitors to click into their business. But, their mass production and misuse has caused viewers to be skeptical and unresponsive to them. After 8 years, do people still fall for this attractive ad?

This infographic from Prestige Marketing, Who Looks at Banner Ads, provides some insight to that question.

Banner Ad Infographic

Douglas Karr

Douglas Karr is CMO fan OpenINSIGHTS en de oprjochter fan de Martech Zone. Douglas hat holpen tsientallen suksesfolle MarTech startups, hat holpen yn 'e due diligence fan mear as $ 5 miljard yn Martech oanwinsten en ynvestearrings, en bliuwt te helpen bedriuwen by it útfieren en automatisearjen fan harren ferkeap en marketing strategyen. Douglas is in ynternasjonaal erkend digitale transformaasje en MarTech-ekspert en sprekker. Douglas is ek in publisearre skriuwer fan in Dummie's gids en in boek foar bedriuwsliederskip.

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