Marketing Infographics

De supermachten fan leadskoaren

Wy hawwe dizze infografy in skoft yn 'e wurken, en wy binne echt optein oer de yllustraasje en de ynhâld. Mei tank oan de gearwurking mei ús team by DK New Media, ús marketing automatisearring software sponsors at Right On Interactive (ROI), and the amazing talent of Ryan Howe at Henchmen Comic, we are happy to reveal De supermachten fan leadskoaren.

Lead scoring is not a new phenomenon, but ROI has a different point of view when it comes to lead scoring. In their eyes, 3D scoring is the next big thing, which is an extension of what lead scoring and nurturing is now. This is what it looks like:

Profile Scoring + Engagement Scoring + Lifecycle Stage = 3D Scoring

This infographic dives into each of the phases of 3D scoring and how it will provide with a clear view of what 3D scoring really is. How are you scoring your customers and prospects now? How is it different from this model?

If you’re looking for more information, check out their latest video on marketing automation and lead nurturing. And enjoy the super powers of lead scoring!

The Super Powers of Lead Scoring, Marketing Automation Software

 

Jenn Lisak Golding

Jenn Lisak Golding is presidint en direkteur fan Sapphire Strategy, in digitaal buro dat ryk gegevens kombineart mei erfarne werom-yntuysje om B2B-merken te helpen mear klanten te winnen en har marketing-ROI te fermannichfâldigjen. In priiswinnende strateech, Jenn ûntwikkele it Sapphire Lifecycle Model: in bewiisbasearre audit-ark en blaudruk foar goed prestearjende marketingynvestearrings.

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